Beaumaris, Melbourne, Australia

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YELLOW CANARY

Copywriting and marketing solutions

 

ABOUT

I'm Adele Pargeter and I'm the founder of Yellow Canary.  I have loved writing for as long as I can remember. This passion naturally lead me to complete two degrees in Arts - Communications and Business Marketing.

Throughout my career I have worked across a variety of sectors and industries.  From small business, corporate and the not-for-profit sector.

I have managed social media platforms, developed content for websites and overseen website redevelopments. I have helped develop annual reports and written articles for newspapers.  I have interviewed candidates and written compelling stories for case studies, blog posts, website content and reports. I have a sound understanding of how content works best across all mediums.

I'm also a mum of three little monkeys, and over the years I have developed some pretty incredible multi-tasking skills!

Yellow Canary was formed out of a strong desire to help small businesses and not-for-profits grow. I know firsthand how hard it can be to develop great content that sells every time. 

Now, more than ever, businesses need to be investing in great content production in order to remain competitive.

I strongly believe a personal approach to creating compelling copy wins every time.  The more personality there is injected into your copy, the more likely you are to truly connect with your prospective customers.

When I meet with clients I actively listen.  I won't take pages of notes or whip out my computer, I'll just listen. This is how I connect with you, and this is also what enables me to get a solid understanding of your immediate goals, as well as your larger organisational visions. 

When you're happy with my work, I'm happy. That's why when we work together to bring your visions to life, I'll take on your feedback, reviews, edits, notes and scribbles, and use these to create copy that has an even greater impact.

I'm not precious about my copy, but I am precious about making sure the copy you receive is the content you're proud to promote.

After years of working in the creative writing space, I've learnt that a holistic approach to copywriting really is the only way. 

When all of your marketing efforts work together, your message becomes much clearer and you reap the benefits. 

When we work together, I'll look at the whole picture. And, while you might only need one small piece of writing completed, I know that every piece of material your business produces needs to be on brand, have your tone of voice and sit alongside your overall marketing objectives. 

 
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