Social media tips for small business

What should I share on my socials? Love them or hate them, businesses need them. Advertising your products and services via Facebook,...

Freelance writer revelations

I’ve been a freelance writer and small business owner of Yellow Canary for well over a year now. What have I learned along the way?

Should your business have a blog?

Everything you need to know about blogs. How to get started, what you should post, how often you should post and more.

How to fix your tired website

When your website fails to keep viewers interested, it’s ultimately failing your business. Without sounding too brutal, a dismal website...

Why reviews and testimonials matter

Cast your mind back to a time when you were thinking about purchasing something of value. Did you purchase your item without any prior...

Why your face matters

Growing up I had a few piano teachers. And, over a period of ten years I discovered that they all offered the same thing (how to read...

Dreaming of getting more sleep?

Within a few weeks of bringing her first baby daughter home, Micaela Giuffre began to realise her baby wasn’t sleeping as she thought all...

Get your blogging shoes on

If you're wondering whether you should set up a business blog , then the simple answer is yes. The benefits of having a blog are huge,...

Let your business personality shine

Perhaps the biggest hurdle organisations face today is finding their point of difference in amongst the crowd. While it may seem obvious...