• Adele Pargeter

Social media tips for small business

What should I share on my socials?

Love them or hate them, businesses need them. Advertising your products and services via Facebook, Instagram and LinkedIn are essential. This is an area of your marketing strategy that you can’t shy away from. So, for those newbies about to start up their socials for their business, this post is for you. And, all those old social media pros out there starting to scroll away, there might just be some new tricks ahead to make your content shine that little bit more.

Let’s go!

Hello, Captain Obvious

It’s time to start stating the obvious and imagine with every single social media post that you write that your reader doesn’t know a thing about your business. Whether you’re selling clothes or you’re promoting a book you’ve just published, whether you’re showcasing the fact that you have the best hot chips and gravy on the Sunny Coast or you’re advertising a new legal firm, ensure you state the obvious.

What do I mean by this?

Make sure your posts and your hashtags include your location, make sure your product descriptions are clear and your offerings are obvious and make a habit of continually promoting your core products and services. These need to continue to be your key content.

Old fashioned signs advertising ice-cream
What are you selling? Make it clear in every post that you share.

Don’t get lost

Make sure you don’t lose your focus. Your core content needs to be about your staple products and services. These need to make an appearance on your feed a couple of times a week, both in stories and in your feed. How you choose to do this is up to you, but it’s important that your new followers can quickly identify what you’re offering.

How can you do this?

Make sure you dedicate two posts a week to your biggest sellers. These need to be in addition to your usual content, but it’s crucial you don’t forget the products and services that serve you well.

What’s your plan?

You wouldn’t be the first person to tell me that creating a social media plan for your business is not a high priority. And, I may have more than once told clients that if they don’t plan out their content, they won’t have much success on their socials.

For many small business owners, this is the last thing they want to do, and they often pay me to do it for them instead. But, it’s not as daunting as it seems and once you‘ve got the hang of it, you’ll be a pro in no time.

Start with a seven-day schedule and plan out roughly what you’ll post for each of those days. Now, you can do them all beforehand and schedule them in, or you can be a wild child and do them on the day. Either way, a successful social media campaign is nine times out of ten one that’s been thoughtfully prepared.

Where are you?

Unfortunately, social media is not the place to be shy and you’ll need to show your face and those of your teammates too. Get smiley, get friendly and get social and don’t bother with filters. People are far more likely to connect with real faces, real flaws and raw footage than photoshopped images, trust me on this one.

How do I do this?

Take lots of snaps behind the scenes and share snippets of fun information about each person you take. Showcase your team and post achievements, outings and anything fun that warrants a share. If you’re flying solo, get your face on camera because if people don’t know who they’re buying from, they’re less likely to click purchase or make that call.

Dog groomers smiling for the camera. Small fluffy dog looking happy after a good bath.
Share images of yourself and your team to help build a strong sense of connection with your brand and your followers.

Where to from here?

Start planning and start simple. Many small businesses feel overwhelmed at the thought of taking on their social media as well as their business. Keep it simple to start with and rely heavily on promoting your core products. Most importantly, have fun with it. It’s a social media platform and while it’s a great space to promote your business, it’s also a place to connect with others and be social.

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