• Adele Pargeter

Get your blogging shoes on

If you're wondering whether you should set up a business blog , then the simple answer is yes. The benefits of having a blog are huge, but only if you're willing to maintain it. This in itself can be quite time consuming and demanding and is often the main reason why many businesses shy away from having one.

Blogs can be a great way to drive people to your website. They offer a taste of what your business offers and they direct people to your page. If people are interested, they read the pages of your website, just like a good book. Stopping on the pages to learn more about what you do and what you offer.

Blogs allow people to get a glimpse of what goes on behind the scenes. Injecting some business personality into your blog posts, enables people to start to differentiate between you and the other businesses that offer similar products and services as you. This is a really important component of marketing your business in the digital space.

How many different advertisements have you seen today that you can genuinely recall? The answer is most likely, very few. This is because we are bombarded with marketing material everyday in every way possible. We can't keep up!

Blogs allow you to breakthrough this clutter by showcasing your business and what it has to offer. This not only acts as an essential, educational component of your marketing strategy, but it also enables you to help increase your brand awareness. Every time you create a blog and promote it across your channels, you're increasing brand awareness.

Using keywords within your blogs will help with search engine optimisation (SEO) as well. This is another great way to get genuine leads to your site without having to use paid advertising.

Blogs give businesses the opportunity to highlight their diversity. You can do this by using a mix of business related content, testimonial material and stories that are more personal to the brand. Gone are the days of knowing absolutely nothing about the person behind a brand. The digital era has blurred this space drastically and many big organisations now openly showcase the people behind their brand. This type of material drives traffic!

Blogging also allows businesses to highlight testimonials in a manner that isn't 'salesy'. This is a big advantage for businesses, as they can sell their brand without any real marketing effort at all. Word of mouth marketing is one of the most effective forms of marketing for businesses and utilising this through your blog space is extremely beneficial.

Blogs need to be nurtured and loved. They need to be updated often and they need to always offer something of value to the reader. When done right, blogs are an outstanding marketing tool that can be used to help both small and big businesses grow.

So, what are you waiting for?

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